GrC: Typography at New Designers 2015

On Thursday of this week, my GrC class went to tour "New Designers 2015", which is a huge expo of college graduates showing off their work to prospective employers and other members of the public (like us). 

Each illustrator had a booklet of their work.

The show had a huge range of projects from futuristic car designs, furniture and clothing promoting sustainability, and (most relevant to us) a huge number of illustrators and print makers. 

The display that struck me as the most interesting was a collection of illustrators from one of the design schools, and what was interesting was how they all used different typefaces to evoke different feelings associated with their work. For example, Alicia Jennings used a script typeface, imitating a more child-like handwriting, which would make one think that her work would be good for illustrating books for children or other media types like that. On the other hand, Roxana Radulescu used a very clean san serif font. A san serif font lends a much more professional air to her business card/booklet, making her work seem like a more appropriate choice for marketing collateral or some other business application. 

Roxana Radulescu's typeface choice.

Alicia Jennings's typeface choice.