The Signs of Luxury

For GrC, at least one of our posts needs to focus on signs throughout the city. I've decided to focus even deeper, and after a recent excursion through a number of London's fantastic department stores, I have a beautiful selection of signs from some of the biggest fashion names in the world. The signage for the stores and the various brands help perpetuate the image they are trying to portray for themselves. 

Selfridge's Exterior Metal Sign

Harrods Metal Sign

If you go nowhere else to gaze adoringly at how the other 1% shops, Selfridge's and Harrods it is for you. Both Selfridge's and Harrods have brass plate signs on various parts of the exteriors of their stores. Signage like this is a classic. The metal plates on stone scream "old money" and "solidarity". These are stores built to last, and they sure have. Harrods uses a whimsical decorative font in the photo I have attached to this post, but it doesn't take away from the effect at all. Harrods, in addition, has a signature font and shade of green that it uses on all packaging and some of the exterior awnings. The green is a very reserved British Hunting Green, and the font is a classic script. Very posh. Selfridge's does something similar, but in a garish yellow. Not at all as polished. 

Harrods' signature font and green background.

Currently, Harrods is putting on their huge annual sale (tag line: "There's only one sale"), and they have this interesting campaign going with a woman and her entourage carrying all of her purchases. I can't tell if she is creepy or incredibly chic... I'll let you decide.  

Harrods in all it's glory.

Harrods' Current Sale Campaign Poster.